Each holiday season, Field Day's creative and accounts teams developed projects to thank clients for their continued support. In 2018, we decided to redirect that gratitude outward.
How do we give back to the community on behalf of our clients while creating something meaningful to share? This became the central opportunity.
In partnership with Youth with Shelter, we sourced items to assemble 100 care kits for those in need. I documented the entire process through a short video—from storyboarding to on-set direction through final edit and effects—capturing both the impact of the work and the genuine spirit of our team.
The video became a powerful statement about the agencies values, distributed to clients as a holiday thank you that resonated far beyond the season.
Deliverables: Short documentary video, storyboards, production direction
Role: Art Direction, Storyboarding, Videography, Video Editing, Effects
