As agency of record for Quesada Burritos & Tacos, we managed all promotional and seasonal campaign materials for franchisees across Canada. The challenge was consistency: how do we maintain a cohesive brand voice across dozens of locations while remaining flexible enough for local market needs?
Every promotional campaign needed a distinctive visual identity. I established the look and feel for all seasonal promotions—from point-of-sale displays to t-stands, digital menu boards, and video content—ensuring each touchpoint reflected the brand's energy and authenticity.
The work extended beyond individual campaigns to include ongoing brand refinements executed across all customer touchpoints. This systematic approach kept the brand feeling fresh and relevant while maintaining the consistency franchisees relied on.
Deliverables: Point-of-sale displays, promotional signage, digital menu boards, video content, motion graphics
Role: Art Direction
Role: Art Direction
