Paramount Fine Foods had established themselves as a destination for authentic South Asian cuisine, but their catering service remained largely unknown to the corporate market. The opportunity was clear: how do we position catering as an essential offering for in-office dining?
What became apparent: consumers don't just want catering—they want a dining experience that feels intentional and elevated. Positioning Paramount's service as the go-to choice for corporate events and everyday office ordering became the strategic direction.
A comprehensive campaign across digital POS assets, menu boards, and counter displays created consistent brand presence at every customer touchpoint. The strategy proved engaging and ownable, shifting perception from restaurant-only destination to essential catering partner.
Launched across Paramount's restaurants and quick service outlets, the campaign drove immediate results: holiday orders increased by double digits, and awareness of the catering business expanded significantly among corporate clients.
Deliverables: Digital POS assets, menu board design, counter displays, promotional materials
Role: Creative Direction, Art Direction, Copywriting
Role: Creative Direction, Art Direction, Copywriting
