Taste the 4th Sense is a small batch specialty foods company based in St. Jacobs, Ontario. Their product line—spanning sauces, oils, and gourmet ingredients—needed a visual identity that could compete on retail shelves and drive online discovery.
The insight was direct: how do we create a brand that feels fresh, accessible, and distinctly Canadian while celebrating the diversity of their ingredient palette?
A fork icon became the anchor of the new identity. By deconstructing its elements, I built a cohesive visual system that extended across packaging, website, and social touchpoints. The colour palette was carefully chosen to complement the broad range of ingredients, creating instant shelf recognition while maintaining brand flexibility.
Launched in early 2021, the rebrand proved immediately successful. The company saw consistent growth throughout 2021 and into 2022, while gaining traction as a Canadian distributor for US sauce brands and specialty oil companies looking to expand north of the border.
Deliverables: Brand identity, packaging design, website design, social media strategy
Role: Art Direction
Role: Art Direction
